Architecting Experiences, Engineering Solutions
Where technical expertise meets creative vision. Transforming marketing and events through custom-built solutions that bridge strategy and implementation.
Why I Blend Technical Skills with Event Marketing
Unlocking Creative Freedom
Off-the-shelf tools often create bottlenecks and limit creative execution. By developing custom solutions, I remove constraints and bring unique concepts to life exactly as envisioned.
Data-Driven Decisions
The marketing landscape demands real-time data analysis. My technical skills allow me to gather, process, and visualize information that drives smarter strategies and measurable results.
Efficiency Through Automation
By automating repetitive tasks in marketing and event logistics, I free up valuable time for strategic thinking and creative development while accelerating project timelines.
Programming Languages That Power My Work
HTML, CSS & JavaScript
Building engaging landing pages, interactive elements, and email templates that create seamless user experiences across all digital touchpoints.
Python
My workhorse for data analysis, marketing automation scripting, custom tools, and developing machine learning models for predictive insights.
PHP
Server-side scripting within WordPress environments, enabling custom website functionality, CMS integration, and database interactions.
Cloud & Infrastructure Expertise
AWS
Certified Solutions Architect leveraging scalable infrastructure for event registration, streaming, and data management
Azure
Fundamentals Certified with expertise in Microsoft's ecosystem for enterprise-grade applications
GCP
Associate Cloud Engineer Certified focusing on AI/ML integration and analytics
Security
Implementing best practices for data protection and privacy compliance
Automation & AI Implementation
Custom Automation
Building specialized bots and scripts with UBot Studio, RoboTask, and iMacros to handle repetitive tasks from web scraping to social media posting, freeing human resources for strategic thinking.
AI Model Development
Creating proprietary AI models like oh-dcft-v3.1-claude-3-5-an3s for specialized marketing weighting, sentiment analysis, and predictive analytics that optimize campaigns.
Data Visualization
Translating complex datasets into actionable insights through Tableau, Power BI, and Google Analytics to inform strategic decisions for marketing campaigns and event design.
Measurable Business Impact
30%
Event Attendance
Average increase through targeted digital marketing enhanced by custom analytics and automation
45%
Social Engagement
Boost in social media engagement driven by data-informed content strategies and automated posting
35%
Lead Conversion
Improvement in conversion rates through personalized funnels and optimized landing pages built in-house
54%
Operational Efficiency
Enhanced productivity by integrating AI and cloud solutions into marketing and event workflows
Digital Toolkit: Software & Platforms
Specialized Tools
100+ software solutions for specific needs
Marketing & CRM
HubSpot, Marketo, Google Analytics, SEMrush
Project Management
ClickUp, Monday.com, Asana, Trello
Design & Visualization
Vectorworks, SketchUp, Adobe Creative Suite
Building EventPulse: A Modern Fullstack Application
Created a cloud-native event management platform combining my technical and marketing expertise.
Leveraged React, Node.js, and AWS Lambda for scalable architecture supporting real-time analytics.
Technology Foundation: Powered by Modern Tools
- Frontend: React & Vite deliver lightning-fast user interfaces with responsive design
- Backend & Hosting: AWS Amplify (Gen 2) provides serverless architecture with automatic scaling
- Database: DynamoDB with Amplify DataStore enables real-time data synchronization
- API Layer: AppSync GraphQL endpoints handle complex data operations seamlessly
- Security: Cognito manages authentication while Git/GitHub ensures code integrity
Development Journey: Leveraging AWS Amplify Quickstart
Repository Setup
Created GitHub repo using Amplify's React template as foundation for EventPulse.
Initial Deployment
Deployed starter app through AWS console with direct GitHub connection.
Backend Infrastructure
Automatic provisioning of API endpoint, database, and authentication systems.
Local Development
Cloned repository, installed dependencies, and integrated backend connections.
Feature Implementation
Built frontend components and implemented Authenticator for secure user login.
Data Security
Modified schema with owner-based authorization for user data isolation.
Sandbox Testing
Used Cloud Sandbox for isolated backend testing before production deployment.
Core Features & Backend Capabilities
EventPulse combines modern frontend technology with powerful cloud infrastructure to deliver a complete event management solution with enterprise-grade capabilities.
Fullstack Architecture
React frontend seamlessly communicates with AWS backend through optimized data pipelines. Components are built with reusable patterns for consistent user experience while the architecture implements efficient state management and context API usage for optimal performance.
Cloud-Based Data Management
DynamoDB stores event details and user information with real-time retrieval capabilities. The system leverages single-table design patterns for efficient querying, implements automatic backups, and provides point-in-time recovery to ensure data integrity and availability even during unexpected failures.
Secure API & Authentication
AppSync GraphQL endpoints with owner-based authorization ensure data privacy. The system implements JWT token authentication, role-based access control, and field-level security to provide granular permissions. All API traffic is encrypted in transit and sensitive data is encrypted at rest.
Scalable AWS Infrastructure
Amplify-managed hosting automatically scales to handle varying traffic demands. The infrastructure utilizes auto-scaling groups, content delivery networks for global distribution, and implements caching strategies at multiple levels to maintain performance during peak usage periods.
Real-Time Notifications
Integrated WebSocket connections provide instant updates for collaborative event planning. The system leverages AWS AppSync subscriptions to push real-time data changes to all connected clients, ensuring all team members stay synchronized when working on the same event details.
Analytics & Reporting
Comprehensive dashboard displays event performance metrics and attendee engagement statistics. The analytics engine processes raw event data through AWS Lambda functions, generating insights that help organizers understand attendee behavior patterns and optimize future events.
Each component of the system is designed with modularity in mind, allowing for independent scaling and continuous deployment of new features without disrupting the entire application.
Deployment & Hosting: Live on AWS Amplify
The EventPulse application has been successfully deployed to AWS Amplify's hosting environment, providing reliable cloud infrastructure with minimal maintenance overhead.
Platform Integration
EventPulse runs on AWS Amplify with dedicated app ID: dloppvmyt9hmr. This integration enables seamless connectivity between frontend components and backend services while maintaining security and performance standards required for production use.
Continuous Deployment
Auto-build feature deploys code immediately after commits to main branch. This CI/CD pipeline ensures rapid iteration with instant feedback on deployment issues, reducing the time between development and production availability while maintaining high quality standards.
Access & Environments
Application available at Amplify domain with production environment on main branch. Development environments are automatically provisioned for feature branches, enabling isolated testing before merging to production. Each environment maintains separate database instances to prevent cross-environment data corruption.
Content Delivery Network
AWS CloudFront CDN automatically distributes static assets globally, reducing latency for users across different geographic regions. This integration comes standard with Amplify hosting and requires no additional configuration to achieve enterprise-grade content delivery.
Security & Monitoring
HTTPS encryption enabled by default with managed SSL certificates that automatically renew. CloudWatch integration provides real-time monitoring of application performance, with configurable alerts for unusual traffic patterns or performance degradation.
This deployment architecture delivers enterprise-grade reliability with minimal DevOps overhead, allowing the development team to focus on feature development rather than infrastructure management.
Certifications and Achievements
Technical expertise backed by industry-recognized credentials and real-world impact.
AWS Certified Solutions Architect
Enterprise-level cloud architecture design
Full Stack JavaScript Certification
Modern web development mastery
Google Analytics Certification
Data-driven marketing decisions
Certified Scrum Master
Agile project delivery expertise
These credentials complement practical experience, enabling both strategic vision and tactical implementation across technical projects.
Future Explorations & Current Projects
"As an Events GURU" Platform
Building an AI-powered global platform to connect event students with mentors and resources, supported by Microsoft and AWS infrastructure.
Advanced AI Marketing Models
Refining proprietary models and exploring new ones like DeepSeek-R1 and C3TR-Adapter for deeper marketing insights and audience understanding.
Immersive Technologies
Implementing Augmented Reality (AR) and Virtual Reality (VR) solutions to create more engaging and interactive event experiences.
Blockchain Applications
Exploring innovative uses for blockchain in secure ticketing systems and transparent contract management for the events industry.