The Art & Science of Masterfully Crafted Events
Welcome to a world where events transcend ordinary gatherings to become strategic platforms for connection, inspiration, and achieving crucial business objectives. With over 25 years of experience and a third-generation legacy in this vibrant industry, I bring both precise science and creative artistry to every project.
A Journey Rooted in Family Legacy
Early Beginnings
Growing up in Kempton Park, my teenage years became an unconventional apprenticeship - navigating 10-ton trucks, coordinating weddings, and mastering the complex ballet of timing and problem-solving inherent in live events.
Formal Education
My BTech in Entertainment Technology from Tshwane University of Technology provided crucial theoretical framework, sharpening my technical acumen in complex lighting design, immersive sound engineering, and innovative stage/set design.
Entrepreneurial Milestone
2014 marked a significant turning point as I joined 360 Vision Events Group as the first founding employee, scaling the company from a foundational R350 investment into a multi-million Rand enterprise.
Global Expansion
The launch of Maono Moja Events in 2023 brought our unique approach to East Africa and beyond, adapting our expertise to diverse cultural contexts while maintaining our signature blend of creativity and precision.
Building an Impressive Portfolio
1,743+
Events Managed
Diverse and complex corporate conferences, gala dinners, product launches, and brand activations
ZAR 423M
Budget Portfolio
Cumulative budgets managed, representing significant trust placed in our capabilities
25+
Years Experience
Quarter-century of continuous innovation and excellence in event management
9+
Major Industries
From finance and insurance to sports and entertainment
Our impressive client roster includes industry leaders such as Transnet Engineering, ABSA, Nedbank, Liberty Life, Discovery, Sasol, and the iconic Orlando Pirates FC.
Client-Centricity & True Partnership
Deep-Dive Discovery
We invest significant time in collaborative workshops to fully understand your strategic objectives, brand ethos, and definition of success.
Transparent Communication
Enjoy regular updates and collaborative planning tools ensuring you feel informed and involved at every stage of the event process.
Proactive Solutions
We consistently exceed expectations by anticipating needs, offering innovative solutions, and adding value beyond the initial brief.
Bespoke Experiences
Moving beyond standard supplier catalogues, we design genuinely tailored experiences specifically to resonate with you and your audience.
Pioneering Innovation & Technology
Robust Cloud Platforms
We harness powerful AWS cloud solutions for unmatched scalability and reliability during peak registration or virtual event loads.
Advanced AV Technologies
Create powerful sensory impacts through sophisticated virtual and hybrid event solutions that maximize reach and accessibility.
AI-Driven Tools
Our proprietary AI, Moena, enhances operational efficiency, provides deeper audience engagement analytics, and delivers predictive logistical insights.
Data-Driven Decisions
Leverage detailed post-event guest behavior analytics and real-time engagement metrics during virtual sessions for more informed event strategies.
Uncompromising Excellence & Meticulous Detail
Conceptual Vision
From grand theme development to narrative arc creation, we craft cohesive experiences that tell compelling stories and leave lasting impressions.
Technical Precision
We obsess over the specific Kelvin temperature of lighting to match brand colors, seamless audio-visual transitions, and consistent branding across all touchpoints.
Pre-Event Verification
My personal ritual includes a focused walkthrough observing sightlines, sound levels, projection clarity, technical redundancies, and staff positioning before guests arrive.
Purpose-Driven Design
Our sophisticated lighting and set design creates intentional atmospheres that enhance messaging and guide the attendee journey.
Integrated Sustainability Practices
Waste Reduction
Implementing meticulous waste reduction and comprehensive recycling programs for every event
Local Sourcing
Actively choosing locally produced food and materials to minimize transport emissions
Digital First
Prioritizing digital communication and documentation over excessive printing
Ethical Partners
Partnering with suppliers who demonstrate verifiable environmental commitments
Our commitment to sustainability benefits the planet while enhancing brand image and aligning with corporate social responsibility mandates. We've achieved measurable results like reducing event waste by 40% in specific initiatives.
The 'Show Must Go On' Resilience
Flawless Execution
Delivering seamless experiences regardless of challenges
Clear Communication
Multi-channel protocols among all teams
Contingency Planning
Robust backup plans for all scenarios
Calm Leadership
Maintaining team morale under pressure
Proactive Anticipation
Identifying potential challenges before they arise
The live event environment is inherently dynamic and unpredictable. My role involves anticipating potential challenges and having documented contingency plans ready for immediate deployment, ensuring we maintain a seamless experience for attendees regardless of behind-the-scenes complexities.
Our Structured Methodology
Initial Briefing & Conceptualization
Collaborative creative development utilizing SketchUp and CorelDRAW for detailed 3D renders and precise floor plans, ensuring your vision is clearly visualized.
Budgeting & Resource Allocation
Transparent detailed budgeting formalized via comprehensive RFPs and Service Level Agreements (SLAs), providing clear financial oversight.
Compliance & Risk Management
Expertly navigating Gauteng's specific legal landscape, including JOC approval processes, permit applications, and documented safety assessments.
Execution & Evaluation
Flawless on-site delivery guided by detailed event run-sheets, followed by rigorous data analysis and comprehensive reporting.
Success Stories & Case Studies
1
Africity 2060: Connecting Africa Leaders
Orchestrated a groundbreaking continental summit bringing together 500+ government officials from 54 African nations, featuring innovative digital engagement solutions that facilitated cross-border collaboration agreements.
2
Transnet Engineering Launch of the Botswana Rail
Executed a high-profile international infrastructure launch with synchronized presentations across two countries, resulting in significant media coverage and strengthening cross-border transportation partnerships.
3
Africa's largest insurance gala dinner 2019
Designed and delivered a prestigious event for 1,800 industry leaders with custom interactive technology installations that elevated networking effectiveness by 40% according to post-event surveys.
4
SASOL Leadership Conference
Created an immersive learning environment for 300 executives featuring breakthrough collaborative technologies that measurably improved strategic alignment across business units.
5
Medical Doctorate Awards, South Africa, 2013
Produced a dignified recognition ceremony honoring medical excellence with sophisticated staging and precision logistics, receiving commendations from the National Health Council.
6
Northern Cape Mining Safety Indaba
Developed a comprehensive safety-focused conference implementing innovative knowledge-sharing formats that contributed to improved industry safety protocols.
7
ABSA Golden Partner Auto Dealership Awards
Crafted an elegant recognition experience celebrating performance excellence in automotive retail, featuring custom multimedia presentations that highlighted each winner's achievements.
8
ABSA Golden Partner Auto Dealership Awards: 25th Diamond Anniversary
Elevated a milestone celebration with heritage-focused storytelling elements and spectacular production design that honored the legacy of excellence in South Africa's automotive industry.
9
ABSA One Harmony International Choir Competition - State Theatre
Engineered perfect acoustics and choreographed logistics for 28 international choirs, creating an unforgettable cultural showcase that received national broadcast coverage.
10
ABSA One Harmony International Choir Competition – Birchwood Hotel
Transformed a hotel venue into a world-class performance space with specialized sound engineering that captured the nuances of each choir's unique cultural expressions.
11
ABSA One Harmony International Choir Competition - Johannesburg
Managed a complex multi-venue choir festival that united diverse communities through music, implementing innovative audience engagement technologies.
12
ABSA 24-Hour App Development and Build Challenge: Clash of the Techies
Created a high-energy competitive environment for 120 developers with real-time visualization of coding progress, resulting in several commercially viable fintech solutions.
13
SASOL - Business Woman of the Year Awards (BWADSA) 2010
Designed an empowering celebration highlighting women's leadership achievements with thoughtful storytelling elements that inspired measurable increases in female leadership initiatives.
14
ABSA ONE Car of the Year Awards
Produced a spectacular automotive showcase featuring dramatic vehicle reveals and custom lighting design that emphasized innovation and excellence in engineering.
15
AHRLAC Advanced High-performance Reconnaissance Light Aircraft launch
Executed a precision-timed aircraft reveal with synchronized multimedia elements that garnered international media attention and industry recognition for South African aerospace innovation.
16
Senwes South Africa Top Sales Awards
Developed a motivational recognition event that celebrated agricultural sales achievement while reinforcing company values through immersive experiential design.
17
Amgen Biopharmaceuticals Conference and Gala
Balanced scientific content delivery with sophisticated networking opportunities for 400 healthcare professionals, integrating compliant educational elements with memorable celebratory experiences.
18
75th Annual Gala Dinner for the Largest Gathering of Insurance Professionals
Designed a landmark anniversary celebration honoring industry heritage while showcasing future innovations through interactive installations and meticulously crafted guest experiences.
Technologies Shaping Tomorrow's Events
Virtual & Augmented Reality
Creating immersive experiences through VR/AR applications for pre-event visualization, interactive content delivery, and post-event engagement that captivate attendees and extend event reach.
AI-Powered Analytics
Leveraging sophisticated AI analytics via Moena for deep audience insights, operational optimization, and personalized attendee experiences that improve engagement and measurable outcomes.
Cloud Infrastructure
Building on robust AWS cloud computing for scalable, reliable infrastructure that supports seamless registration processes, virtual platforms, and real-time data processing.
Mentorship & Giving Back
Educational Partnerships
Proud partnerships with institutions like Tshwane University of Technology (where I serve as an Honorary Alumnus) and AFDA, providing practical masterclasses and hands-on workshops.
Over ZAR 4 Million invested in TUT's Entertainment Technology program alone through equipment sponsorships.
Student Opportunities
Creating valuable internship and freelance opportunities for students, offering real-world experience under professional guidance.
Developing AI-driven global learning platforms designed to connect students with mentors and resources worldwide, accessible 24/7.
Community Impact
Unwavering support for charitable initiatives, including building homes with AMOR Homes, raising awareness for No Crime Culture, and assisting PR Worx's vital lion conservation efforts.
Leveraging event expertise to amplify the reach and impact of worthy causes through strategic planning and execution.
The Impact of Mentorship: Robie Blake's Legacy
While passion and relentless hard work have been constant throughout my career, the trajectory of my professional growth—particularly in leadership and innovation—owes a significant debt to Robie Blake's formative mentorship during my time at ShowGroup (2010-2013).
Elevated Technical Mastery
Under Robie's exacting standards at ShowGroup, my skills in lighting design theory and application were dramatically honed, reducing critical equipment downtime by 30% through proactive maintenance protocols.
Strategic Thinking
Learning to align creative concepts with client objectives, budget realities, and business goals – seeing beyond immediate production elements to the bigger strategic picture.
Entrepreneurial Foundation
The blend of technical, operational, and strategic experience gained fortified the confidence and capabilities required to successfully establish and lead my own ventures.
Industry Responsibility & Ethical Leadership
Environmental Stewardship
Actively championing sustainability practices, achieving measurable results like reducing event waste by 40% in specific initiatives.
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Knowledge Sharing
Contributing to the industry's advancement through mentorship, guest lectures, and developing educational resources.
Technological Innovation
Pioneering thoughtful integration of cutting-edge technology (AI, VR/AR) for tangible benefit, not just novelty.
Ethical Standards
Promoting fair business practices, transparent client relationships, and responsible resource management.
Learning from industry leaders like Robie Blake instilled a profound sense of responsibility towards contributing positively to the events industry. This ethos drives my commitment to sustainability, innovation, and maintaining the highest ethical standards in all business operations.
Connect and Collaborate
Let's transform your vision into an unforgettable experience. Reach out today to discuss how we can elevate your next event to new heights of engagement, creativity, and impact.
With a global reach and local expertise, I'm ready to partner with you wherever your event aspirations take us. Whether you're planning a corporate conference, product launch, charity gala, or specialized industry event, let's start a conversation about bringing your vision to life.
Contact Details
Email: [email protected]
Phone: +27 72 974 9703
Based in: Kempton Park, Gauteng
Operating Globally - No project too far
Available for virtual consultations in any time zone
24-hour response guarantee on all inquiries
Professional Profiles
LinkedIn: Andries Liebenberg - Connect for industry insights
ClickUp Live Portfolio - See projects in progress
My Eventful Pursuit Website - Comprehensive case studies
Digital Resume & Assets - Download capabilities statement
Event Industry Certifications & Affiliations
Professional Photography Portfolio
Get In Touch
Teams Chat - For quick consultations
Skype - International video meetings
WhatsApp - Instant messaging and updates
Request Form for Case Studies - Tailored to your industry
Schedule a Discovery Call - 30-minute complimentary session
Subscribe to Event Innovation Newsletter
Initial consultations are always complimentary and come with no obligation. I believe in building relationships before projects, understanding your goals thoroughly before proposing solutions.
For urgent inquiries or time-sensitive projects, please indicate this in your message. My team and I pride ourselves on rapid response and agile planning capabilities for even the most demanding timelines.
Let's create something extraordinary together - where your vision meets expert execution to deliver measurable results and memorable experiences.
Contact Information
Reach out through any of these channels for assistance with your event needs. Phone +27729749703 Available for calls during business hours Email [email protected] 24-hour response guarantee Microsoft Teams Connect for quick consultations Virtual meetings in any time zone